EP44: The Basics of Wholesale: How to Expand Beyond Your Doors Successfully
You've arrived at a point where you're considering expanding your business reach. Wholesale might be the perfect next step to grow your brand and products. The magical moment of seeing your products out in the wild next to other brands you admire is such a major moment in any business and requires a lot of determination and planning.
In this episode, Toa Green gives an honest overview of her wholesale journey with insights into the positives and the challenges of adding wholesale to your business. Toa takes the mystery out of what it’s like to prepare and then sell your product B2B.
In this episode, you’ll learn:
The benefits and challenges that come with wholesale based on over 10 years of experience.
Creative and cost effective ways to experiment with wholesale.
What to consider in terms of time, money and mental preparation before taking the wholesale leap.
A hustle mindset is required to build relationships and push through rejection. But for the right business at the right point, wholesale might be the growth stage that takes you to the next level.
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Thank you to our sponsors!
Goldbelly | Find the most famous, most regional iconic foods from around the country–including Crank + Boom Ice Cream–and ship it all right to your door at goldbelly.com/
Holly Hill Restaurants | 9 unique locations in Kentucky that celebrate the connection of family, to farm to table. Find stories, recipes, how-to's, and curated gifts by visiting hollyhillandco.com
Resources Mentioned in Episode
Check out the first restaurants where C&B ever sold their ice cream at Smithtown Seafood and County Club in Lexington KY
Quotable Moments From the Episode
“Being able to achieve what we've achieved in the wholesale realm has been able to provide me with the experience that some goals are not impossible for us anymore. That is a tremendous mind shift that I think makes being in business so much more fun.” - Toa Green
“I think one of the best things we did was to find local [wholesalers] who understood what we were trying to do, who appreciated the local ingredients and the quality of what we were producing, and were also willing to partner with us as a business.” - Toa Green
Connect with Toa!
C&B Podcast website
*Production by Four Eyes Media*