EP08: Building Lasting Connections: Why Community Marketing is Essential for Your Business
Do you have a limited marketing budget for your business or are running out of ideas on how to get the word out about your products? Community Marketing is a powerful way to generate brand awareness and word of mouth referrals. When you authentically use your platform to engage your community and help others, the ripple effects can grow bigger that you ever thought possible. In this episode, Toa Green explains her favorite aspects of community marketing and the strategic ways she’s used it to build her brand and improve her community.
Toa’s highlights from the episode:
Community marketing is about fostering genuine relationships with customers and the larger community
Collaborating with other businesses or nonprofit organizations to create ripple effects
How clever and authentic community marketing kept her business afloat during Covid lockdowns
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Thank you to our sponsors!
Holly Hill Restaurants | 9 unique locations in Kentucky that celebrate the connection of family, to farm to table. Find stories, recipes, how-to's, and curated gifts by visiting hollyhillandco.com
Goldbelly | Find the most famous, most regional iconic foods from around the country–including Crank + Boom Ice Cream–and ship it all right to your door at goldbelly.com/
Quotable Moments From the Episode
“The way I have always thought about marketing is that it's not necessarily selling stuff, but it's really telling your story.” - Toa Green
“One thing I really want to emphasize when it comes to community marketing, because people will say; your business should give back. That's the right thing to do, which I totally agree with. But I feel like if it's not done in a way that's really authentic, then it just looks like you're doing it for performative reasons, and people will see behind that.” - Toa Green
“It seems to be when you go do good things and you do it with a pure heart with no expectation of having something in return. If something does come back in return, it's like gravy. Being able to do that in a really authentic and genuine way is something I've always held on to.” - Toa Green
“You have to show up authentically. You have to show up in a way that you're genuinely wanting to be there for other people. And I think you really want to just love your customers. You want to love and appreciate that people have shown up for you.” – Toa Green
“You want people to be your advocate. You want people to be the ones who are, on top of the van with their microphone saying, ‘please go to this ice cream shop because they do good stuff and they happen to have amazing ice cream, too’ because I am only one voice and my voice can only go so far.” – Toa Green
Connect with Toa!
C&B Podcast website
*Production by Four Eyes Media*