EP21: How We Got Into the New York Times! The Power of Knowing Your Story
Every person has a compelling story that reminds them of their mission or purpose. In business, your story can be the powerful driving force behind your brand and the connection you have with your audience. It's not just a chronological series of events but rather a curated narrative that highlights your journey, your struggles, your victories, and what makes you unique. Your story can make you more relatable, more memorable, and cultivate an emotional bond with your audience that amplifies your impact.
Our host, Tao Green, shares about a pivotal moment when her story, and the story of her business was featured in The New York Times. She divulges how she “made her own luck,” leading to a feature in the NYT by learning to authentically tell her story.
In this episode, Toa will discuss:
The power of your personal journey and how it shapes the story of your business
Tactics for how to get noticed without having to hire a publicist out of the gate
The essentials toward crafting a compelling narrative that captivates and engages your specific audience
Why authenticity is key to engaging your audience
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Thank you to our sponsors!
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Holly Hill Restaurants | 9 unique locations in Kentucky that celebrate the connection of family, to farm to table. Find stories, recipes, how-to's, and curated gifts by visiting hollyhillandco.com
Resources Mentioned From the Episode
Canva — (We’re always talking about Canva around here!) They’ve got a bunch of cool press release templates if you are writing your own.
Newswire — If you’ve written your own press release, submit it through Newswire or a number of other press release distribution services online.
Prowly – PR & Media Relations Software - Prowly helps you write, create and distribute your press release. They offer a 7 day free trial.
Quotable Moments From the Episode
“People don't buy products; they buy into people and they buy into emotions. They buy into a story or a narrative that fits into their life somehow.” - Toa Green
“What makes a compelling story? Every person on this planet Earth has a compelling story in some way. And usually those points of bravery or conflict or overcoming those are the greatest points to always bring out in a story." - Toa Green
"Things shouldn't be a mystery. You should put as much information out on your website about what a [customer’s] experience will be as possible.” - Toa Green
"Own your story–all aspects of your story–because we are all unique human beings and every little piece of us–good, bad, ugly–is important to who we are, where we are now, and how far we've come. You just never know what piece of your story might really hit a nerve with someone else.” - Toa Green
Connect with Toa!
C&B Podcast website
*Production by Four Eyes Media*