EP20: Setting Up Your New Brick & Mortar Location for Success
You've done all the research and preliminary work for opening a brick & mortar; you've even partnered with a commercial real estate agent to snag the space. Now what? There are crucial next steps you can take to set your business up for success like; assessing your customers’ “story” and how your business fits into it, how to handle the build out of your new location, how to analyze a location's potential, and how to stay adaptable so you can move to the center of what’s working for your biz.
Join Toa Green as she shares strategy on bringing your Brick & Mortar location to life—and making sure it works! Toa also gets vulnerable about her missteps–like the opening of a noodle shop that ultimately didn’t survive, and the valuable lessons learned there. Toa helps us decode some of the most important steps toward opening the doors of your physical location and making it a success.
In this episode, Toa will discuss:
The importance of communication with your contractors when embarking on the build out of your new location
Learning your customer’s story and why you should put yourself in their shoes when choosing a location
Why the surrounding neighborhood and businesses should play a key role in deciding your location
How a successful soft launch can sculpt a winning first impression and fuel your business's growth trajectory
* * *
Thank you to our sponsors!
Goldbelly | Find the most famous, most regional iconic foods from around the country–including Crank + Boom Ice Cream–and ship it all right to your door at goldbelly.com/
Holly Hill Restaurants | 9 unique locations in Kentucky that celebrate the connection of family, to farm to table. Find stories, recipes, how-to's, and curated gifts by visiting hollyhillandco.com
Resources Mentioned From the Episode
Brick & Mortar Buildout Budget Guide — Sign up to receive a FREE spreadsheet template on building your first retail location! 🛠️📊
Quotable Moments From the Episode
“Just because you have a demand out in one environment, that does not always translate to it being in a brick and mortar. There are a lot of things to consider.” - Toa Green
“Some important things to think about when you are looking for a space is what neighborhood you're in — the location. What is the business mix of where you are going? That, for us, is extremely important. We like to find other businesses that we feel our customer base is going to participate in, because if they're already going to this other place that just ups our chances that they might pop over and come to our space as well." - Toa Green
"It’s really not that big of a secret, but any project that involves construction or contractors, you need to double your timeline and double your budget.” - Toa Green
“There's always buzz when a new place opens, and so you'll see your sales kind of skyrocket up for opening because everybody wants to try it. So the main goal is to make sure that they come back, because there are only so many new people you can circulate through. You have to build your business on repeat customers. The way you do that is to make sure they have an amazing experience and that your product is spot on.” - Toa Green
“All the things that have not worked out in my business journey have had some bigger purpose– whether I learned something, or it helped me figure out a direction that we should not go down or just accepting that this is life and it's full of things that don't work out. That is part of the journey, it is part of the fun, and it makes it all that more satisfying when things do work out and you do achieve the things that you set out to do and you're able to live a life where you are not afraid to take the chance.” - Toa Green
Connect with Toa!
C&B Podcast website
*Production by Four Eyes Media*