EP12: Launching and Scaling a Product: Simple Steps to Getting it Right
Knowing how to launch and scale a product is one of the fundamentals to building out your business. It’s daunting but also extremely rewarding to see your idea grow and find its place in the world.
Toa explores key elements in launching a product and shares the journey of bringing her ice cream product from the back of her restaurant kitchen to the forefront of festival events.
In this episode, Toa will discuss:
Keeping an initial product line simple and knowing when to make a change
Testing your product and listening to critical feedback
Pricing and positioning your product so it stands out in the marketplace
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Thank you to our sponsors!
Holly Hill Restaurants | 9 unique locations in Kentucky that celebrate the connection of family, to farm to table. Find stories, recipes, how-to's, and curated gifts by visiting hollyhillandco.com
Goldbelly | Find the most famous, most regional iconic foods from around the country–including Crank + Boom Ice Cream–and ship it all right to your door at goldbelly.com/
Quotable Moments From the Episode
“What I would advise, if you know what your price point needs to be in order for you to run the business [but] you have pushback in the beginning, do not lower your prices. It just means you haven't found your audience yet.” - Toa Green
“Creating and putting a lot of thought into the production of [your product] is just so important when you're trying to create something that you can be proud of." - Toa Green
"It's very easy to get stuck in wanting perfection, but I would advise you to not worry as much about that and just hit the button and launch.’” - Toa Green
“It is going to be a journey. As you perfect your product, change your product makeup, decide different pricing–all the things that we do to adjust our business to make it the best it can be.” - Toa Green
Connect with Toa!
C&B Podcast website
Connect with Chef Ouita!
Holly Hill Company website
*Production by Four Eyes Media*