EP13: Fostering Creativity and Innovation In Your Business: Toa Talks to Crank & Boom’s Michelle Kovach
Every business can benefit from consistency, but growth and continued viability happens with changing and learning. Keeping your customers interested by introducing new products, concepts, innovations, and branding are keys to keeping your business healthy and growing.
Toa brings on Crank & Boom’s production and fulfillment director (and creator of amazing pastries) Michelle Kovach to talk about all things related to staying creative, innovative and relevant. Hailing from upstate New York, Michelle found her creative niche in the culinary arts after moving to Kentucky. She also is Toa’s right hand person and has partnered with her to keep the ideas flowing and implementing them toward staying fresh and current.
In this episode, Toa and Michelle discuss:
Innovating how they approach selecting flavors in their industry
Fostering a supportive work environment
Mastering the art of collaborating with local businesses for unique flavor inspirations
Finding the perfect balance between innovation and efficiency in business growth.
Embracing change and continuous learning for their company's evolution.
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Thank you to our sponsors!
Holly Hill Restaurants | 9 unique locations in Kentucky that celebrate the connection of family, to farm to table. Find stories, recipes, how-to's, and curated gifts by visiting hollyhillandco.com
Goldbelly | Find the most famous, most regional iconic foods from around the country–including Crank + Boom Ice Cream–and ship it all right to your door at goldbelly.com/
Resources Mentioned From the Episode
Quotable Moments From the Episode
“Being willing to mix it up and anticipate the next thing your customer is going to want, whether it's a new product or a new spin on something you've already got, the main goal is to continually bring value to your customers.” - Toa Green
“So knowing that you need somebody that has a whole skill set that you don't have is really important to understand where your limitations are, because you cannot do everything." - Toa Green
"It’s important to have a partner in that space that is willing to take risks, willing to try–and to sometimes say 'yes,' when we don't actually know how we're going to do it.” - Toa Green
"Just because it's always been done a certain way doesn't mean it has to be done that way all the time." - Michelle Kovach
“By doing collaborations, you're entering into someone else's community as well and may be introduced to an audience that isn't familiar with what you're doing.” - Toa Green
Connect with Toa!
C&B Podcast website
*Production by Four Eyes Media*