EP14: Taking Your Business To the Streets with a Food Truck/Becoming a Mobile Vendor - Pt. 1
More entrepreneurs are exploring the advantages of mobile businesses — looking at the opportunities to interact with the local community, explore new markets, and test new ideas. With food trucks accounting for more than $1.5 billion in revenue in 2022 alone, going mobile can be an incredible way to expand your business.
For this two part series, Toa hits the highlights on how she took her ice cream business to the streets as a mobile vendor and all the steps toward making that leap. Whether you’re looking at starting your own food truck, or taking your particular business out to the world with a kiosk, cart or other method, Toa asks the big questions everyone considering this route should think about: are you prepared for the schedule of a mobile vendor (weekends, nights, holidays)? Are you willing to get into the details of planning, strategizing and marketing your mobile biz? Are you ready to engage with your community in a new way?
In this episode, Toa will discuss:
Embracing the community connection offered by mobile vendors for authentic engagement
Implementing a proven strategy for kickstarting the launch of your mobile business
How to effectively (and affordably) brand yourself at events
Understanding the potential investment of time and effort in becoming a mobile vendor
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Thank you to our sponsors!
Goldbelly | Find the most famous, most regional iconic foods from around the country–including Crank + Boom Ice Cream–and ship it all right to your door at goldbelly.com/
Holly Hill Restaurants | 9 unique locations in Kentucky that celebrate the connection of family, to farm to table. Find stories, recipes, how-to's, and curated gifts by visiting hollyhillandco.com
Resources Mentioned From the Episode
Quotable Moments From the Episode
“A mobile business is a great way to immerse yourself within the community, get the word out about your business, your products, find new customers, and market yourself amongst your community.” - Toa Green
“Getting feedback when you get started shapes so much of how you evolve and how you change." - Toa Green
"Don't get hung up on making sure it's 100% perfect in your mind. It's better to just launch at 80% than to not launch at all. Be open, try new things and have the mindset that we know that it's going to change and evolve just like any business.” - Toa Green
Connect with Toa!
C&B Podcast website
*Production by Four Eyes Media*