EP15: Taking Your Business to the Streets - Pt. 2: Long Term Success in Mobile Vending
Welcome to Part Two of our Food Truck/Mobile Vendor business series! Last episode we went deep into the logistics of what it takes to launch a food truck or mobile business, and the rationale for taking that step. In this episode, Toa Green establishes what it takes to achieve success with your new food truck/mobile vendor venture!
Through hot summer days, rainy days, or even days without customers, Toa shares her secrets of how she pushed through the moments, devised a marketing strategy, and built relationships with key people who would advocate for her business. If you’ve ever wondered what it would actually take to make your food truck or mobile business a success, this is the episode for you.
In this episode, Toa will discuss:
Embracing the boring stuff in order to usher in success
Why being consistent is nonnegotiable in the food truck industry
Utilizing your mobile unit as a marketing strategy
The value of building relationships with key stakeholders who run events
* * *
Thank you to our sponsors!
Goldbelly | Find the most famous, most regional iconic foods from around the country–including Crank + Boom Ice Cream–and ship it all right to your door at goldbelly.com/
Holly Hill Restaurants | 9 unique locations in Kentucky that celebrate the connection of family, to farm to table. Find stories, recipes, how-to's, and curated gifts by visiting hollyhillandco.com
Quotable Moments From the Episode
“What makes someone successful is doing the boring crap over and over and over again.” - Toa Green
“It was really, really important to me from day one–as part of my reputation as a person, and our reputation as a business, that we would be reliable." - Toa Green
"Build that relationship with your customers as well as organizers. Because having organizers be your best friends is your best shot of having success.” - Toa Green
Connect with Toa!
C&B Podcast website
*Production by Four Eyes Media*